In this media driven age, consumers find themselves being bombarded with messages from TV, direct mail, email, mobile phone text messages, the internet, and iTV is soon to follow. In an effort to take control of this barrage of information, consumers use devices like TiVo to skip commercials. They are ignoring direct mail and email. And they’re turning to podcasts to listen to what they want, when they want.

As Joseph Jaffe (a pioneer in the interactive advertising industry) has pointed out, “[c]onsumers will choose to do business with you on their terms, and the best you can do is to make it incredibly easy for them to do so by offering them a multitude of means to arrive at the desired end.” (Life After the 30-Second Spot, Joseph Jaffe.) To answer that call, DRM Labs has created CyberDrawer® and Voupon®.