DRM Labs has solved the problem of consumers being overloaded with electronic content by creating the CyberDrawer®. This unique product empowers consumers to easily save and organize information they want, and retrieve it when they want it.

The CyberDrawer® is a web-based organizer that replaces your “kitchen junk drawer.”   With CyberDrawer®,  a consumer can save, organize and retrieve lifestyle information such as  coupons, Voupons®, menus, various advertisements, instruction manuals, recipes, news articles, and anything else one can imagine.  This lifestyle information is automatically saved and organized in the CyberDrawer® and can originate from virtually any medium – including newspapers, magazines, billboards/signs, TV, POS displays, email, and banner ads. A consumer can save this information in multiple ways including mobile phone text messaging, buttons on emails or banner ads, or clicking a button on a remote control.

CyberDrawer® was developed as a web-based utility to provide easy user access from any kind of “connected” device. There is no need to install any applets or applications and it is provided to consumers as a completely free service.

Consumer Benefits

• Convenient and easy
• Empowers consumer to interact with brand
• Simple saving of “Lifestyle Information” without having to write things down
• Aggregates “Lifestyle information” from multiple sources in one CyberDrawer
• Automatically sends reminders about pending offer expiration dates
• Accessible from any “connected device” – PC, iTV, mobile phone
• Time shift information – allow consumer to interact with information at a convenient time

Advertiser Benefits

• Extend life of promotion
• Increase brand exposures within CyberDrawer
• Intent to purchase data
• Enhanced product information available through CyberDrawer